1001 Ways to Market Your Services: Even if You Hate to Sell

Many people don't like marketing and selling. One reason is because they're not sure what to do. This book helps you find specific methods and ideas that can fit your style and your marketplace.

The focus here is on practice, not theory. This book gives you more than 1001 specific examples of how services from IBM to one-person firms have successfully marketed. In addition to examples in your field, you benefit from what others are doing that you can apply. Expect every idea here to give you two possibilities you can use.

Chapters include all the major marketing methods you might apply, from advertising to the Internet, from publicity to networking. Also included are hundreds of examples of how individuals or companies used tactics and strategy to position themselves for success. From software companies to accountants, from restaurants to attorneys, there are more specific ideas here than any other book.