Marketing for People Not in Marketing

Marketing for People Not in Marketing will help service providers, non-profits, and non-sales employees do a better job of building relationships with customers. Sixty percent or more of a business's future income should come from current customers. For many successful businesses, this rate is over 90 percent!

Most people hate to sell. That's understandable because most people don't understand that marketing and selling are really about building relationships and helping customers solve their problems. When the time is right--if they trust you--they'll buy and thank you. That's relationship building. That's sales and marketing! Plus our easy-to-read design.