Celebrate Selling the Consultative-Relationship Way

Whether you're a sales professional or someone who needs to sell but doesn't want to use hard-sell tactics, here are proven, but little used, ways to serve customers. The 80/20 rule applies to salespeople. The top 20% use the methods described in this book. The bottom 80% use the tired features-benefits-objections-closing approach. Celebrate selling: Take your customer relationships--and sales--to the next level!