10 Secrets of Marketing Success: How to Jump-Start Your Marketing

Let 22 experts share their secrets on marketing strategy and success. Readers are given clear details and choice of methods to fit their own styles and circumstances. Each chapter presents a technique that could be used as the foundation of a complete marketing program.

There are chapters on target marketing, rejecting the fear of rejection, sales opportunities presented by service, customer loyalty, managing customer relationships, creating business, building referrals, how to be a persuader, building instant rapport, trade shows, special event marketing, multilevel marketing techniques, brochures, telemarketing, launching a new product, and implementing your marketing program. Plus our easy-to-read design.