Marketing Magic: Proven Pathways to Success

In this book, fifteen experts share practical marketing information. There are chapters on Super Positioning, Getting Results With Client Newsletters; Marketing to the Affluent; Customer Service; Power Networking; Using the Phone as a Serious Sales Tool; Building Relationships; Spin? Selling; How to Sell Even If You're Not in Sales; On-line Marketing; Fax Marketing; The Power of Personal Notes, and Implementing Marketing Programs. Plus our easy-to-read design.