Superior Sales, Superior Service

Find out why "lip service" is more common than great service, and how great service increases your profits. Research by Bain, Xerox and others has shown conclusively that increasing your customer retention by 5% can increase your profits from 25% to 95%! And the difference between merely "satisfied" customers and "delighted" customers can be an increase in retention of 500% or more!

Most companies "just don't get it!" By using the ideas in these tapes, you'll be able to build customer loyalty, and dominate your markets. For instance, Nordstrom killed other department stores as they entered each market. Many competitors went bankrupt as they tried to figure out if "putting pianos in their stores" would help them compete. The ideas here can accelerate your immediate results while you lock in customer loyalty and referrals for the long term. Everyone - from the CEO to the receptionist - can have big impacts on superior service and success. Each tape ends with an action summary of steps you can take now for service success.